^{THE DETAILS}

<sub>Cinematographer and director Fernando Cardenas made his way to the USA from Bogota, Colombia at the ripe age of two, eventually settling in Los Angeles after a stint in 1980’s Philadelphia. After not graduating from art school, Fernando began working for THE DIRECTORS BUREAU/HKM where he met and worked with variety of innovative directors like Roman & Sofia Coppola, Mike Mills and helped form the directing team AV Club. After he freelanced in camera and writing and creating treatments/visual reserach for various commerical and feature film directors at companies like HSI, Biscuit Filmworks, Smuggler & Supply & Demand.

Fernando moved on to Directing and DP projects for agencies like Weiden+Kennedy, WongDoody, Mother and 180 LA, branded content for H&M, Nike, JanSport and LD Tuttle Shoes, and music videos for a variety of top-tier labels. His cinematic vision and formidable head of hair soon caught the attention of TBWAMediArts Lab, who tapped him to Direct/Dp for their client and eventually to do their TV spots and web. One thing led to another, and to lensing projects for a slew of global clients including Apple, Beats by Dre, Google, Microsoft, ESPN, HP, Honda, Adidas, Facebook, Youtube, Tinder and Sony Music.</sub>

_{Fernando is currently represetned by Framestore Pictures.}

_{^{Bio By Tita Poe}}